Archives for : May 2012

Navigating Trust in a Complex World

Guest post by Bjorn Edlund, Chairman Europe, Middle East and Africa at global PR firm Edelman.

The 2012 Trust Barometer prepared by Edelman provides an update on trust and distrust in different public institutions. The research was conducted among 25 countries around the world and, put very simply, distrust and skepticism are growing globally, particularly as exhibited by a record nine point drop in trust for government leaders, however for regular employees we see a spectacular rise.

Greening Agriculture

“How can leading companies contribute to the conservation and protection of water in the agricultural sector within the Danube River Basin?” This was the main question at the Business Friends of the Danube - Agricultural Forum in Budapest recently. The Forum gathered stakeholders from 14 Danube countries such as experts, governments, large corporations and NGOs. The conference was organized by the International Commission for the Protection of the Danube River (ICPDR), which is the efforts coordinator to protect water resources and improve water quality in the Danube region. The goal of the program was to foster dialogue and facilitate transfer of know-how between countries and companies, while increasing awareness about agricultural concerns and challenges.