Everyday Heroes
The Everyday Hero campaign, launched in September 2011 by Bank BPH, part of GE Capital Group, together with Polish TV station TVN and Internet portal Onet, was successful from the very beginning. At a time when the banking sector came under increasing scrutiny by different stakeholders, the campaign supported BPH’s centering on fairness and transparency and it brought the financial institute closer to the people by promoting a better understanding of the current economic environment. As a result, the bank was recognized as number one on fair play and trust in the Polish market by an Ipsos Marketing survey at the end of last year.









