The Everyday Hero campaign, launched in September 2011 by Bank BPH, part of GE Capital Group, together with Polish TV station TVN and Internet portal Onet, was successful from the very beginning. At a time when the banking sector came under increasing scrutiny by different stakeholders, the campaign supported BPH’s centering on fairness and transparency and it brought the financial institute closer to the people by promoting a better understanding of the current economic environment. As a result, the bank was recognized as number one on fair play and trust in the Polish market by an Ipsos Marketing survey at the end of last year.
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Increasing number of mobile phones motivates financial institutions to introduce new solutions for the clients to meet their growing expectations. The possibility of connecting to the Internet via a mobile phone has meant a major turning point in user behaviour. According to data provided by Strategy Analytics, a company engaged in analysing the international market in consumer electronics, 391 million mobile telephones were sold in the third quarter of 2011, which is a 19% year-on-year growth. 117 million smartphones were sold, i.e., 30% of all mobiles.
The end of a year is a good moment for looking back, allowing many of us to count yearly achievements, taking into account results and other lessons to learn from, starting the New Year with more experiences for an improved outcome. With more than 75 years of experiences, we at GE Capital collect our accomplishments in the region year after year to secure our versatility that empowers our customers.
You want to vote the SME of the year in Hungary? Are you an SME looking for easy access to financial services via the internet in Poland? You want access to EU funds in both countries? These are all ways to help the SME sector grow financially and mentally. The crisis hit the companies operating in the region quite seriously; however, they still play a key role in stabilizing and developing the economies.
As we have already written, Banking on Women, a GE Capital's EMEA international project has been particularly successful in CEE banks. Many new elements have been added every year, with the purpose of supporting women’s financial education and entrepreneurship. Let us give you an update on what has happened since our last post.
I have met Maja Goettig at a leadership training in London for the first time. I was impressed to learn that she is the only female chief economist of a bank in Poland. This video will give you an idea on how career development works in GE.